TED & Talks

The Art of Storytelling in the News World | Palki Sharma Upadhyay | TEDxMICA

A fresh flavor in the world of news, WION news has caught many eyes. Palki Sharma Upadhyay, the Executive Editor of WION, shares about the four gaps in the world of cluttered journalism.

In this talk, she rightfully shares how our world today is a ‘grand storytelling competition’ and ‘it is a race of who delivers the story better’. She beautifully uses the analogy of ‘Katha’ and ‘Kathakar’ to land the point of how it’s not about just the story but the way it’s put across by the ‘Kathakar’. WION aims to give the consumers value for time by following the five steps of ethos, pathos, logos, metaphor, and brevity.
Palki Sharma Upadhyay, from WION, is someone who believes in saying it as it is. Her tremendous work with WION on issues like politics, business, international affairs, and social commentaries has made her an icon for aspiring journalists and youngsters alike. She also leads the only international news program in India called Gravitas.
Starting her career with the iconic Doordarshan, she has traversed her journey with stints at the Hindustan Times, CNN News-18, and iTV. Her work has touched the realm of journalism across the years, and today, she proudly represents objective and analytical journalism in India. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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