# Bounce rate google analytics | What is a good bounce rate?

Bounce rate googles analytics | What is a good bounce rate?

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## What is a bounce rate and why does it matter?

Bounce rate google analytics tells what percentage of your visitors visit your blog but leave without going through your content or visiting other pages of your blog (i.e. a visitor visits on a page on your website and leaves immediately without taking any action or visiting any link inside your page).

This rate is shown as a percentage. For an instance, if your site has a bounce rate of 75%, it means that 75 out of every 100 visitors who clicked on to your link and did not visit other pages of your blog or website rather simple left within seconds on visiting the first page of your blog.

If your website generates a higher bounce rate, Google will rank it to lower in search results no matter how you optimize the page for search engines.

If your site has a high bounce rate, you should take proper steps to find the main cause of high bounce rate. Then make try to find the solution to decrease high bounce rate.

### Some causes of high Bounce Rate on your website.

The visitor

• closes the web browser after clicking a link of your website.
• visits your blog and immediately clicks the “Back” button on his browser.
• clicks on one of your ads (Sounds good But it causes high bounce rate).

## How Bounce Rate is calculated?

In simple words, it is calculated by an equation. Bounce rate formula is as follow:

Bounce rate = Total Number of Visits viewing only one page / Total number of visits on the website

For example, if your site received 1, 00,000 visits in one month, out of which 60,000 bounced after visiting just one page, your bounce rate for that month would be 60,000 divided by 1, 00,000 which equals to 0.60 (or 60%).

## What is a good bounce rate?

Things like your business type, country, industry, and the types of devices your visitors are using all impacts matter to your website Bounce rate.

For example, Brafton found that the average bounce rate is 58.18%.

However, their research shows that bounce rates B2B sites had a higher average bounce rate than B2C sites; 61.04 percent versus 54.24 percent, respectively. Hybrid sites which provide both B2C and B2B offerings had the best performance with an average bounce rate of 52.36 percent.

The general Bounce rate google analytics is that:

70 – 80% is poor
50 – 70% is average
30 – 50% is excellent
20% or below is likely a tracking error

Now you will see the Audience overview page of your website. you can see the Bounce Rate column.

To view the bounce rate of individual pages, navigate to Behavior » All Pages. In the table, you can see the Bounce Rate column.

## Reduce Bounce Rate in Google Analytics

Bounce rate is an important search engine optimization (SEO) parameter as it indicates to Google and other search engines how useful or relevant the users found the content of the website that they have visited.
A high bounce rate can have a negative impact on the search engine optimization of the website.

If you are want to reduce the bounce rate of your website then these are the best practices to be done.

The best user interface (UI): The best user interface can make the user stay on the website for more time with a clean layout.