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What is Email marketing? about Email marketing.
Email marketing is the most powerful technique for SEO as well as the growth of business in 2o18-19. One of the first things when everyone and I also do every morning that I check my missed calls, messages and emails also.
Email marketing is a part of digital or internet marketing, which encloses online marketing via websites, social media, blogs, etc. It is one of the processes of engaging with your people who like your service through emails.
Email marketing is a term or a process to develop relationships with potential customers and clients by the use of email. It’s one of the best ways of marketing to reach many people at once regarding your various marketing campaigns throughout your marketing cycles.
Email Marketing Can Boost SEO Results.
As a digital marketer, you possibly associate SEO with things like website links, Search Engine Results Pages (SERPs), and keyword research. But have you thought how emails can help you boost your performance in SEO?
The connection between email and SEO is not an obvious one so emails can’t directly impact search engine rankings.
As a matter of course, Google is not crawling and ranking your individual emails, and having a bulk list of subscribers in your MailChimp account does not boost your SEO or completely make you the higher rank on Search Engine Results Pages for your keyword.
But smart marketers can use email campaigns to further their SEO initiatives.
Let’s look at a few the benefits of designing emails with SEO in mind.
Considering that more than 50% of people discover new websites through emails, link clicks by people through email does not boost your SEO, but for high-quality traffic that increases your search engine rankings.
Improves bounce rates.
Bounce rate of a Website is another important statistic that factors into Google ranking. Bounce rate determines whether or not a website sharing relevant information to who visit the website.
Whenever a visitor visits on a page on your website and leaves immediately without taking any action or visiting any link inside your page, that session is counted as a bounce. If your website generates a higher bounce rate, Google will rank it to lower in search results no matter how you optimize the page for search engines.
The best way to avoid higher bounce rates is to produce high-quality and relevant content and by driving more engaging users.
So It’s important to have list emails filled with people who have already shown interest in your website. So whenever you publish a new article, you can send a reminder to your people who have subscribed your website thus generating high-quality traffic to your website and reducing your bounce rate.
Getting people to share your content through their social media channels is the hard part. If you have an email list, this task will be easier. Whenever you publish a new blog post, you can send a newsletter asking your loyal subscribers to share the link. Or you can include social sharing buttons in your emails to make sharing more convenient for your followers.
Helps target content
Through email marketing, you can deliver content directly to those who are most likely to find it valuable.
In our modern email environment, that is more important than ever.
More than 60% of digital marketers are already leveraging customize email content.
By sending email polls and surveys, you can ask people who subscribe to your website that what they want. So you build content around their needs and interests. Then deliver that content to them through your emails. So that your website generating high-quality traffic and increase Search Results rank on Search Engine Results Pages (SERPs).
Boosts engagement via calls to actions (CTAs).
The nature of email makes it the ideal place for calls to action (CTAs). So when it comes to comments and shares on your post, just ask for subscribers with a attention of calls to action. After that, you can use sections to target the most active contributors within your comment feed.
Who says that email marketing can’t help to boost SEO results? Think of email marketing as a way to connect high-quality visitors with your high-quality content.it’s puts your quality content on the best way in front of the best possible audience.
All four of the strategies above can leverage your email list in a way that can help boost your search engine rankings.
Be happy and Grow With Digital world!